Kroger has launched Kroger Ship, a new direct-to-customer e-commerce platform.
The service is launching in four markets: Cincinnati, Houston, Louisville and Nashville. The retailer said it anticipates quickly rolling out the ship service to additional markets over the next few months. During the first phase of Kroger Ship, customers can shop from a curated selection of 4,500 Our Brands products, which are not available anywhere else online, and more than 50,000 center-aisle groceries and household essentials.
The service offers competitive e-commerce pricing and fast and free doorstep delivery by a package carrier on orders over $35; otherwise shipping is $4.99 per order. Ship customers will experience exclusive money-saving opportunities, including promo codes and pricing deals along with the convenience of a set-and-save subscription model. During the launch phase, customers will receive free shipping, no minimum purchase required, and 15% off their order with a one-time-use promo code.
“Kroger Ship is our next step in creating a seamless experience that allows our customers to shop when and how they want,” said Yael Cosset, Kroger’s chief digital officer. “Our new service is just one more way we are redefining the customer experience as part of Restock Kroger. Kroger Ship complements and joins our 2,800 grocery stores, 1,250 curbside pickup locations, and delivery service from 1,200 locations.”