Kroger has appointed Dana Zurcher, currently Dallas division president, to president of the Columbus division. She will be succeeded at the Dallas division by Tom Schwilke, who joins Kroger with more than 35 years of retail leadership experience.
Zurcher succeeds Dan De La Rosa, who was recently named president of the King Soopers division. Zurcher will oversee 118 stores and more than 21,000 associates throughout central and northwest Ohio, as well as southeast Michigan and the Ohio River Valley.
Schwilke will oversee the Dallas division, which comprises 110 stores across Dallas/Fort Worth, Northwest Louisiana and East Texas.
Most recently, Schwilke was the president and general manager of the NorCal division of Safeway Inc., where he oversaw 283 stores and 35,000 associates. Prior to that role, he held a number of national leadership positions with the company, including president and general manager of perishables and group vice president of produce and floral. From 2008 to 2010, he was the president and general manager of Safeway Inc.’s Texas division.