Kroger Names Phipps VP/Branding, Marketing

Kroger has named Gil Phipps, currently vice president of the company’s Our Brands, to vp/branding, marketing and Our Brands, effective August 15.

Phipps joined the company in 2012 and led the transformation of Our Brands by evolving existing brands and introducing new brands.

He started his grocery career in 1987 as a store director for Fresh Plus Grocery in Austin, Texas. In 2001, he joined H-E-B as a brand manager before earning a series of promotions that placed him as the leader of H-E-B’s store brands program.

“We are fundamentally changing how we market to and engage with our customers, and Gil is the perfect talent— a personality full of creativity, imagination and fun who loves food and new meal experiences— to lead the way,” said Stuart Aitken, Kroger’s group vice president and CEO of 84.51°. “Kroger’s new marketing approach is more engaging, cross-functional, data-driven, and customer-led in support of Restock Kroger. As we redefine the customer experience, we are using compelling marketing communications to create uplifting connections with our shoppers that earn even more of their sales, trust and loyalty.”