Kroger Selects Scottsdale For Grocery Delivery Pilot Program

Kroger and Nuro have selected Scottsdale, Arizona, as the city for their self-driving grocery delivery pilot program.

Earlier this summer, Kroger and Nuro formed a partnership to begin testing grocery delivery using Nuro’s self-driving delivery vehicles. Nuro will begin the pilot using its self-driving Toyota Prius fleet and will introduce its custom R1 driverless vehicle this fall.

Scottsdale customers can shop via or the Fry’s Food Stores’ mobile app and place their order based on slot availability at the single store location. Grocery orders can be scheduled for same-day or next-day delivery by Nuro’s fleet of self-driving vehicles, priced at a $5.95 flat fee with no minimum order.

“We’re excited to launch our autonomous vehicle delivery pilot with Fry’s in Scottsdale,” said Yael Cosset, Kroger chief digital officer. “Kroger wants to bring more customers the convenience of affordable grocery delivery, and our pilot with Nuro will help us test and learn to understand customer acceptance of autonomous vehicles in our seamless offering. We thank Arizona Governor Doug Ducey, Scottsdale Mayor Jim Lane, and the Scottsdale community for being terrific partners and for supporting customer-focused innovation.”