Kroger and Inmar have formed a new strategic relationship to drive innovation in digital offer management, including the sale to Inmar of You Technology, a digital coupon and digital rebate publishing unit owned by Kroger.
The supermarket retailer also formed a long-term services agreement with Inmar for the continued delivery of digital offer management services to Kroger.
San Francisco-based YouTech was founded in 2007 and acquired by Kroger in 2014. Its cloud-based digital offer platform enables digital offers for redemption at Kroger and retailers in the U.S. In combining YouTech’s online engagement capabilities with Inmar’s expertise in managing open platforms, the transaction will improve accessibility and expand coupon and rebate distribution for consumer packaged goods, helping retailers of all sizes compete and deliver on today’s consumers’ evolving expectations, the company said.
“As part of our strategic relationship, the combination of Kroger’s unique assets and personalization expertise and Inmar’s technology solutions now with YouTech will drive more innovation and value for Kroger customers and consumer packaged goods partners,” said Yael Cosset, Kroger’s chief digital officer. “By joining together with Inmar, YouTech will have the opportunity to expand both its retailer relationships outside of Kroger and its portfolio of capabilities.”
The companies expect to close the transaction during Kroger’s first quarter of 2019.