Kroger To Launch Online Marketplace This Fall

Kroger said that its Kroger Ship online platform will expand to offer an extended ship-to-home assortment through a marketplace offering of third-party sellers powered by software platform, Mirakl.

Kroger Ship, which launched in 2018, will offer customers an extended aisle of products made available through marketplace partners. Initially, more than 50,000 additional items will be available to customers across multiple categories, including natural and organic, international food, specialty items, housewares and toys.

“Our customers are increasingly turning to our e-commerce solutions provided at Kroger.com for their grocery and household essential needs. To better serve our customers, we’re continuing to invest in technology that enables us to expand our digital services to deliver anything, anytime, anywhere,” said Jody Kalmbach, Kroger’s gvp/product experience. “Leveraging Mirakl’s best-in-class marketplace solution, we are broadening Kroger’s ship-to-home capabilities by offering more relevant products for our customers through exciting new partnerships with reputable third-party sellers.”

The retailer’s marketplace products are expected to launch this fall. Eligible Kroger.com orders earn loyalty rewards like fuel points.

“The expansion of our Kroger Ship platform will continue to bring together our industry-leading customer insights and merchandising data to offer our customers a digital shopping experience that includes staples available in our physical stores as well as products that are exclusive to Kroger.com,” said Stuart Aitken, Kroger’s svp/chief merchant and marketing officer. “As part of our continuing transformation, we look forward to accelerating the development of our e-commerce platform and providing our customers with even more choices.”