Kroger Using Fuel Savings To Attract Store Traffic

If anything, the decline of gasoline prices has made consumers more conscious of where they can get the lowest prices, it seems. The Kroger Co. is looking to use that development to its advantage.

Through the month of February, Kroger customers can participate in an event to win free fuel for a month by sharing photos they can post on Kroger’s Facebook page with the hashtag #FuelPointsSweeps, the company announced. Also, they can post on Instagram or Twitter, tag Kroger and use the hashtag #FuelPointsSweeps. The company will select 44 final winners at random. They receive “free fuel for a month” in the form of a $200 gift card, the company maintained. Beyond the contest, customers can earn one fuel point for every $1 in groceries purchased, redeemable in most Kroger supermarket fuel centers and convenience store locations, as well as participating Shell fuel stations, Kroger stated. In addition, for every purchase of $50 in gift cards from Kroger’s Gift Card Mall, customers receive 100 fuel points. Customers earn double fuel points on no-contract wireless phones and airtime cards, Kroger added. Qualifying prescriptions earn customers 50 fuel points, as does participation in Kroger’s Customer 1st Survey.

When they use Kroger Reward Visa, cardholders can earn an additional five cents off a gallon of gas when they redeem points. New cardholders can save 25 cents a gallon during their first three months after signing up when they redeem at least 100 fuel points, Kroger related.

“Customers are seeing prices at the pump that we haven’t seen in years,” said Mike Donnelly, Kroger svp/merchandising. “Combine that with all the ways you can save on fuel at Kroger, and many of our customers are filling their tanks for less than a dollar per gallon at our pumps. Fuel points are one of the ways we say thank you to our loyal customers every day.” 

Kroger operates more than 2,000 fuel center locations in 37 states, making it easy to tap the additional savings, the company asserted.