Kruve Launches Specialty Glassware For Coffee

Kruve Inc. has debuted its Kruve EQ specialty coffee glassware via an Indiegogo campaign. The glassware is designed to enhance how consumers drink their coffee.

The line includes two complementary glasses and a carafe that consumers can brew their coffee directly into.

The glasses differ in terms of liquid surface area, which affects the rate of oxidation, and in turn softens or amplifies tannins and acidity, the company stated. The glasses also differ in terms of rim architecture, which affects the flow and spread of coffee. Each glass also features a different internal shape and amount of headspace, which can impact the aromatic focus of the beverage.

The Evoke carafe is double-walled to keep temperature stable and can be used with a variety of popular brewers.

“Instead of matching a glass to a certain type of coffee bean varietal, we developed complementary glasses that will either amplify or soften certain flavor notes, just like an audio equalizer, and put you in control of your sensory experience,” said Michael Vecchiarelli, CMO and co-founder of Kruve.