HSN Inc. has named Jeffrey Kuster as president of Cornerstone and executive officer of HSNi, the company announced on Monday. Kuster will report directly to HSNi CEO Mindy Grossman.
Kuster, 48, has held various leadership positions in the apparel, fashion and retail industries, the company said. Most recently he worked as evp, chief marketing and strategy officer for Berkshire Hathaway’s Fruit of the Loom.
In his new role as president of Cornerstone Brands, Kuster will assume responsibility for HSNi’s portfolio of aspirational home and apparel lifestyle brands that include Frontgate, Ballard Designs, Garnet Hill, Grandin Road, Chasing Fireflies, Improvements and TravelSmith. According to the company, he will lead the strategic vision, drive growth and expand Cornerstone’s digital presence to continue to increase customer acquisition and overall profitability.
“Jeff is joining HSNi at an exciting time in our company’s history,” Grossman said. “His background and experience in digital commerce, strategic growth initiatives and lifestyle brand development will contribute to the continued growth and development of our overall business.”
Cornerstone is an interactive, direct-to-consumer business that distributes more than 320 million catalogs annually, and operates eight e-commerce sites and 11 retail stores. Digital sales penetration at Cornerstone today represents 68% of its business, while mobile grew 20% in Q3 and now represents 15% of the division’s total annual sales, the company noted.
“Jeff’s deep knowledge and proven track record in the consumer lifestyle and retail industries will play a pivotal role as we continue to enhance our customer experience and expand our brands’ presence across a wide range of retail platforms,” Grossman said. “We look to him to build on the success Cornerstone has enjoyed in digital, and to continue to deliver unique products and experiences to our customers.”