Lamps Plus has revealed its 2019-2020 brand ambassadors whose job it is to highlight the company’s spectrum of interior design styles in lighting and home furnishings.
The program features popular interior designers and influencers, the company noted, who will discuss interior design trends and styles throughout the company’s marketing channels and in their own media initiatives.
Lamps Plus selected the five new brand ambassadors to represent customer tastes through the breadth of its stylistic offerings, including luxe, contemporary/modern and rustic farmhouse. They will make product recommendations and share design tips. In addition to contributing to online, social and catalog initiatives, they will promote the company on their own social media channels and as part of content such as show house, video and interior design project presentations.
The 2019-2020 Lamps Plus brand ambassadors are Farah Merhi of Grand Rapids, MI, founder and CEO of the Inspire Me! Home Decor brand; Joanna Hawley, a blogger, stylist and digital content creator from Seattle; KariAnne Wood, a metro Dallas lifestyle blogger and author focusing on home decor and DIY; Jennifer Farrell, a Los Angeles-based interior designer specializing in modern styles and host of the long-running A&E home improvement series “Find & Design;” and Lori Dennis, also based in Los Angeles, an interior designer and author.
“Our brand ambassadors have a passion for interior design while showing a wide variety of design and style interests,” said Angela Hsu, Lamps Plus svp/marketing and e-commerce. “The opportunity to expand our brand ambassador program with new personalities and within key geographic areas will deliver even stronger results in leveraging our brand among a wider audience.”