Lamps Plus has launched Lamps Plus: Ideas & Advice, a new informational website that provides interior design tips and lighting ideas for customers, design enthusiasts and do-it-yourselfers.
With content from in-house designers, the new site features buying guide videos and articles in addition to style guides and trend advice. On the site, consumers can learn about topics such as buying chandeliers, ceiling fans, table lamps or floor lamps. They can get advice about cleaning a chandelier, develop an understanding about light bulb replacements and discover how to measure a lamp shade.
Lamps Plus used customer analytics as it considered homeowners’ most challenging lighting and interior design challenges, and the questions that might arise from them.
The retailer stated that it plans to expand the site moving forward with new videos and articles that address customer needs.