Lamps Plus, a long-time Marketplace participant, will launch its first Amazon mobile video ad campaign next Tuesday, July 17, which happens to be this year’s version of the e-tailer’s annual Prime Day.
The focus of the campaign is 360 Lighting, a Lamps Plus private label. The first two mobile video ads feature table lamps. Exclusive to the Amazon mobile app, the videos picture a couple in a loft apartment designed with 360 Lighting. Lamps Plus created the video ads in-house, shooting them in the company’s headquarters studio in Los Angeles.
Lamps Plus, which has operated on Marketplace for 15 years, will offer more than 800 discounted products next week on Amazon, the company said.