Not every retailer has a strong gifting business, but Lamps Plus noted that, even so, the holidays can offer a boost.
Black Friday and Cyber Monday, for example, can generate success for non-gift-providing retailers. Indeed, Cyber Monday is the highest annual e-commerce day for Lamps Plus, the company noted, up 200% from an average sales day. Black Friday also drives higher foot traffic to Lamps Plus stores even though they don’t offer doorbuster sales.
A recent Deloitte study indicated that 51% of consumers plan to buy for themselves this holiday season, with the figure up 15 points over the past five years. After closing for Thanksgiving Day, Lamps Plus stores will put in extra hours over the weekend that follows.
Angela Hsu, Lamps Plus svp/marketing and e-commerce, noted, “Sales increase after Halloween and then drop after the last holiday shipping date in mid-December even though we are not in the gift giving business. After customers open gifts during the holidays, they don’t want to receive more boxes. Black Friday and Cyber Monday still offer significant opportunities for retailers that don’t sell holiday gifts because shoppers like lower prices and buying for themselves.”