Lamps Plus Rebrands Professional Division

Lamps Plus has rebranded its division serving the company’s professional trade, previously known as Lamps Plus Professionals, to Lamps Plus Pros.

The rebranding initiative includes a new website, LampsPlus.com/Pros, featuring an improved user interface.

Lamps Plus Pros serves interior designers, builders, architects, contractors and electricians with dedicated account managers, as well as same-day shipping for weekday orders placed before 2 p.m. Pacific Time for products currently in-stock in the California warehouse. Trade professionals, who sign up online can browse exclusive on-trend products value engineered to ensure they are available at trade pricing.

“Lamps Plus Pros reflects the evolution of our renowned program for the professional trade,” said Dennis Swanson, founder and CEO of Lamps Plus. “Interior designers, contractors, builders and architects know they can rely on Lamps Plus Pros for all their clients’ lighting and home furnishings needs, just as homeowners depend on Lamps Plus for in-store and online retail shopping. The rebranding reflects the improvements and updates we’ve made to streamline our services for professional customers.”