Las Vegas Market Partners With Gourmet Catalog For C11 Launch

Las Vegas Market announced today that a first-ever partnership with Gourmet Catalog Buying Group has been forged to support the launch of the new C11 showroom floor dedicated to gourmet housewares, tabletop and specialty food lines, at the Summer 2015 Las Vegas Market, August 2 to 6, 2015. 

Our purpose is really educational. It’s making stores aware of that market and what the growth potential is there,” Janis Johnson, president and founder of Gourmet Catalog told HOMEWORLD BUSINESS. In a statement published by the Las Vegas Market, she continued “We’re excited to partner with Las Vegas Market to further extend the exclusive networking and shopping opportunities offered to our retail members. Las Vegas Market’s plans to develop a robust resource for Western gourmet kitchenware retailers fills a void in the housewares industry calendar, and offers our members— from the western states in particular— a relevant and useful additional resource.”

Gourmet Catalog’s leadership is working with Las Vegas Market to develop specialized programs involving a mix of networking and social events, customized market tours, personalized concierge services, buyer scholarships and dynamic educational opportunities, for its members attending the August 2015 market, the company said. Gourmet Catalog represents some 344 retail locations nationwide and partners with more than 200 vendors, the company said. 

“Las Vegas Market is delighted to be working with Gourmet Catalog to develop exclusive and individualized at-market activities for its Western members.” said Dorothy Belshaw, president of gift and home décor, International Market Centers. “Janis Johnson is a thought leader in the gourmet housewares industry, and we anticipate that her early advocacy for Las Vegas Market’s gourmet category extension will help us to exponentially develop our overall specialty gourmet retailer attendance,” Belshaw continued.

To date, more than 25 gourmet and specialty housewares brands have confirmed their intention to participate in the launch of a C11 at Summer Market, showcasing a well-rounded concentration of gift-oriented housewares and tabletop items, including melamine tableware, gadgets and serveware, specialty food, cookware, bakeware, glassware and bar accessories, hydration products, kitchen tools, kitchen textiles, casual tabletop, and more.

The launch of C11 marks the third and final phase of Las Vegas Market’s strategic growth plan to position itself as the leading buying platform for furniture, home décor and gifts in the western United States, the company said.