The First Look trend presentation at the Summer Las Vegas Market will feature a curated display featuring four emerging style themes.
The display, in the atrium of Las Vegas World Market Center Building B, will feature new and innovative merchandise from more than 110 market exhibitors. In addition to the presentation, Las Vegas Market will spotlight style evolution with eight trend tours and talks addressing color, design and consumer preferences, as well as the popular View on Vegas Instagram take-over, which provides top product picks from 25 leading tastemakers and style-setters.
The Las Vegas Market identified its First Look trends as:
- Forest Splendor focuses on verdant greens, rich browns, lavish reds, vibrant pinks and gold finishes, similar to a forest understory teeming with color.
- How Novelties incorporates whimsical and cheerful novelty prints, animal motifs and fanciful landscapes.
- In Black & White boosts contrast colors as an alternative after several previous seasons of tone-on-tone neutrals and shades-of-gray interiors.
- New Heights throws a spotlight on developments in casual furnishings.
“One of the most valuable aspects of attending market is learning what products are trending and what is going to sell through retail and designers in the coming season, something you cannot get from your store or office at home,” said Karen Olson, svp/marketing, International Market Centers. “Each market, we tap industry experts and tastemakers to curate the latest products that align with upcoming industry trends, and retailers and designers have come to rely on programs like First Look to anticipate demand of their customers and clients. This content creates a much more informed buying experience for our market attendees.”
The Summer Las Vegas Market will be held July 31 to August 4.