Le Creuset Collection To Support Fight Against AIDS

Le Creuset has joined the fight against AIDS.

This month, the company announced that 10% of sales from its Cherry red cookware and kitchenware collection will be donated to RED, an organization founded by Bono and Bobby Shriver in 2006 to fight AIDS. The AIDS awareness organization is promoting its “Eat(RED) Drink(RED)” Save Lives campaign through social media including the hashtag #86AIDS. 

The donation will be from both online sales as well as sales of the Cherry collection in Le Creuset Signature Boutique stores, according to the company.