Le Creuset is gearing up to celebrate its 90th anniversary in September. To commemorate this milestone, Le Creuset will be releasing a limited edition replica of its original cocotte, launching an online “time capsule” initiative and hosting celebrations worldwide throughout the month.
The online “time capsule” is an interactive anniversary website that will invite Le Creuset fans to memorialize their personal experiences with Le Creuset cookware in photos, videos and text tributes.
“For decades, Le Creuset has been at the center of so many family memories,” said Faye Gooding, CEO, Le Creuset of America. “In the kitchen and around the table, our cookware is prized and passed down to the next generation. Every piece— from our classic French ovens to our Moroccan tagines— becomes part of someone’s story, and that’s what we’re celebrating.”
Additionally, the limited edition anniversary cocotte is a specially-designed replica of the company’s first French oven. There will only be 1,925 of the pieces shipped worldwide.
Nine decades ago, a French enameling specialist and a French casting expert came together to make cast iron cookware, coated in a porcelain enamel glaze. The two opened a foundry in Fresnoy-le-Grand, a small town in Northern France, and began producing colorful enameled cast iron.
“From the beginning, our founders were committed to designing cookware that lasts for decades. Now, nine decades later, we are delighted to pay tribute to their colorful vision and craftsmanship— and to all the ways Le Creuset cookware has made an impact on people’s lives,” said Paul Van Zuydam, chairman of Le Creuset.
For more on Le Creuset’s 90th anniversary, see the upcoming August 31 issue of HomeWorld Business.