Clipper Corp. has announced that Jason Ledbetter and David Wenz, have been hired as directors of sales for the consumer packaged goods division. Ledbetter and Wenz will manage the Viking Culinary line, where they will handle the brand distribution, increase revenue growth and work with specialty retailers to build the culinary brand’s reputation, according to the company.
Ledbetter brings more than 11 years of experience building brands and developing sustainable relationships with independent and specialty retailers in the cookware and cutlery categories, most recently with Swiss Diamond. David Wenz has more than 15 years of experience in sales and management most recently with Breville, where he specialized in creating exponential revenue growth and brand expansion among key specialty retailers.
Together, they will leverage their extensive knowledge to create an industry- leading customer experience and work to strengthen Viking Culinary’s relationship with independent culinary retailers in the United States, the company continued. Ledbetter and Wenz will focus on strategically expanding relationships and developing brand loyalty amongst customers.
“As we continue to grow our brand, we are elated to welcome new and innovative leaders who embody the company’s goals,” said Jeff Malkasian, evp for Clipper Corporation. “With Jason and David’s proven success in the housewares industry, we are confident they will be valuable assets in building and positioning the Viking Culinary brand as a leading provider of high-quality cookware products.”