Lenox Corporation has named Andrew Dawson the company’s new chief sales officer and Andrea Page svp/digital and marketing.
Dawson and Page will both be based out of the Lenox headquarters in Bristol, PA, and report directly to CEO Mads Ryder. They join the existing team that includes Brian Gowen, chief operating officer, Michele Barbone, chief merchandising officer and Karen Seawell, chief financial officer.
Lenox stated that the newly developed executive team will be charged with executing the brand’s core initiatives for the coming fiscal year which includes improving engagement with consumers by offering an updated digital experience from a brand and commercial perspective, improving product offerings and maintaining current market and brand leadership positions while continuing to support trade partners in an ever changing omnichannel environment.
Before joining Lenox, Page spent a number of years at Macy’s where she was instrumental in the launch of the Macys.com e-commerce site. She also co-founded Margoe.com, a workplace learning accelerator and, served as an advisor for Radius8, working with retailers such as Kohl’s, Bloomingdales, Ann Inc., Tailored Brands and Tory Burch to leverage their commerce technology strengths both online and in-store.
“Andrea’s experience will help us deliver our marketing initiatives with a digital mindset. In order to be successful, we need to increase our digital competencies as well as digital presence significantly. I strongly believe in Andrea’s abilities to help us achieve these goals based upon her background and proven track record,” said Ryder.
Dawson joins Lenox from Tumi, where he most recently served as the svp/retail and wholesale of the Americas. He has also worked with Swarovski North America, Montblanc, Ferragamo, Gold Toe Brands, and Ralph Lauren, all in various sales positions.
“Andrew’s experience with luxury goods and his proven track record in brand management and strategy development is a perfect match for Lenox,” said Ryder. “His entrepreneurial spirit and creative thinking will be a welcome addition to the executive group of leaders here. Especially now as we begin to celebrate our 130th anniversary in 2019, I welcome Andrew to the team and look forward to working with him for years to come.”