Developed around the concept of taking the fear out of French cuisine as Americans are spending more time in their kitchens, Lenox will be bringing The French Chefs, a collection of cookware, bakeware, dinnerware and more, to the market. A formal introduction of the line will take place at the International Home + Housewares Show.
“This program started with the concept and the chefs joined in and embraced it,” Peter Cameron, CEO, Lenox, told HOMEWORLD BUSINESS®. “This line demystifies and celebrates the French culinary experience.”
The faces of The French Chef line — Chefs Daniel Boulud, Dominique Crenn and Michel Richard — each contributed their own voices to product development and brought their own perspective on French cooking to the brand’s messaging.
The dinnerware and bakeware is made from porcelain and both lines are extensive, including dinner plates, cups, salt and pepper shakers, tart dishes, casserole pans, soufflé pans and more. Porcelain dinnerware products range from suggested retail prices of $8 for the creamer piece to $125 for the soup tureen.
As for bakeware, pieces range from $5 for a ramekin to $125 for the medium roaster with rattan holder. All are able to be heated up to 500 degrees and are dishwasher safe, according to Lenox.
The cookware is created with five-ply stainless steel. The 10-piece set retails for $650, a 12-inch fry pan has a suggested retail price of $140 and an 8-inch fry pan carries a suggested retail price of $75. Rattan accent pieces help the cookware and bakeware go from kitchen to table and range in price from $32 to $70.
Lenox is also planning to launch cutlery, kitchen tools and a full array of food prep items in late 2015 for the new brand assortment.
For more on The French Chefs, see the March 2 issue of HomeWorld Business.