Lenox has signed a licensing deal with Arlee Home Fashions, a home textiles manufacturer. Company officials said that in collaboration with Lenox, Arlee Home Fashions will design and market new table linen, kitchen textile and bath collections, set to debut in early 2020.
The collections will be licensed under the Lenox brand name and comprise both kitchen textile and linen products, including table cloths, napkins, place mats, wine holders, tree skirts, decorative pillows, and throw blankets, kitchen towels, pot holders and aprons. The bath products include bath and hand towels, wash cloths, bath rugs, shower curtains, bath robes, as well as bathroom accessory items. The collection will preview at the April 2020 New York Tabletop Market and will be offered at department and specialty stores as well as online.
“We continue to look to develop in the table linen and bath categories and explore exciting new opportunities in the future. Our partnership and licensing effort with Arlee Home Fashions will allow us to leverage our design expertise to expand our product offerings to today’s consumer, reinforcing our position as America’s leading tabletop and entertaining business,” said Mads Ryder, CEO of Lenox Corporation. “Our goal is to set the scene from start to finish for the modern-day consumer by offering additional product categories to complement the tableware and entertaining categories. We are thrilled to partner with an organization like Arlee Home Fashions that shares our beliefs and has a commitment to delivering quality products to consumers.”
“We are honored to be entering a licensing agreement and partnership with Lenox, an iconic brand that stands for quality,” said Nancy Kristoff, evp/sales, Arlee Home Fashions. “We look forward to expanding the product classifications to the consumer under this highly regarded tabletop brand.”