Forgot Password

Libbey Taps Consumers For Glassware Expansion

Libbey has expanded its line of glassware with new patterns developed for today’s consumer at the International Home + Housewares Show.

For its new designs, Libbey said it tapped into consumer research. For example, the company conducted a focus group consisting of more than 1,300 consumers ages 22 to 65. From 31 designs, the company chose the four that emerged as consumer favorites.

“We wanted to create interesting shapes that consumers respond to and want to see on their tables. The consumer makes the final purchase so it is her voice that needs to be the most important voice in the room. By leveraging consumer response prior to release we are confident our retail partners will find promising sell-through,” Greg Pax, director, retail new product development at Libbey, told HOMEWORLD BUSINESS®.

The new glassware designs include Eliptic, Trafford, Stamford and Tripoli.

According to the company, the Eliptic pattern features swirls and an unconventional shape. It was the top pick among Millennials and a favorite with women, the company said. The overall favorite design selected by consumers in the company’s market research, Trafford, brings a linear effect for a comfortable feel in the hand.

For the men in the group, the Stamford glassware reigned with its versatile shape, ideal for everything from iced tea to beer, for example. The final of the four fan favorites, the Tripoli glass, was a top choice among families with its fun and textured bubble pattern.

“We look forward to continuing to track consumers as their interests and needs change, to keep our retailer partners in a position for growth,” added Pax.