The Libman Company, a U.S. manufacturer of household and commercial cleaning products, will celebrate its 120th anniversary this year with an “Embrace Life’s Messes” tour.
The eight-week tour is an experiential marketing campaign that is an extension of Libman’s 2016 television and print ad campaign, which reminds consumers to “Remember the Moment” even when those moments can create a mess.
The tour will kick off in Louisville, KY, on Thursday, June 23 and will travel to 109 retail locations in 14 cities, giving away products and special prizes. The tour will wrap up in Chicago on August 18.
At the helm of the tour is a team of Libman brand ambassadors, who will drive the Libman-branded Ford Transit van to store openings, retail locations, local events and national historic landmarks in 15 states.
At the retail stops, shoppers will have the opportunity to see in-store product demos and participate in games to win Libman prizes. The tour will be documented throughout the eight weeks with blog posts, photos and videos of the duo’s adventures on social media sites and on embracelifesmesses.com.
Additionally, Libman will run a 120th anniversary online sweepstakes over the course of 12 weeks that will give away 120 Libman product prize packages worth $120 each, and culminate with a grand prize that awards $1,200 to one winner.
The sweepstakes begins June 26 and runs through September 17.