The Libman Company is taking to the highway for a second straight year with its “Embrace Life’s Messes” tour that will travel to 171 retail locations in over 20 U.S. cities this summer.
Last year, the company launched the tour as an experiential marketing campaign and an extension of its television and print ad campaign, which reminded consumers to “Remember the Moment” even when those moments can create a mess.
This year’s tour has been extended to 10 weeks and will kick off in South Haven, Michigan on June 21 and end in San Diego on August 27. Two Libman brand ambassadors will drive the Libman-branded Ford Transit van to store openings, retail locations, local events and national historic landmarks.
At the retail stops, shoppers will have the opportunity to see in-store product demos and as well as participate in games to win Libman prizes. Libman will concurrently run the Spin to Win sweepstakes, where over the course of the tour consumers can spin an online animated wheel for chances to win a Libman Wonder Mop.