The Libman Company is taking to the highway for a third straight year with its “Embrace Life’s Messes” tour that will travel to 255 retail locations in the U.S. and, for the first time, extend into Canada.
The tour will kick off in South Louisville, KY, on June 6 and end in Columbus, OH, on September 1. Over the course of 13 weeks, the company will give away products and special prizes during the retail store visits. Shoppers will have the opportunity to see in-store product demos and as well as participate in games to win Libman prizes.
The tour will be documented with blog posts, photos and videos of the adventure on social media sites. Additionally, Libman will concurrently run the Embrace Life’s Messes Sweepstakes where consumers can spin an online animated wheel every 24 hours for the daily chance to win a Libman Wonder Mop, or the grand prize, a Libman Move-In Cleaning Kit. The sweepstakes runs from June 6 to August 31.