Informa Markets’ Global Licensing Group said that the Licensing Expo, rescheduled to take place in August in Las Vegas, will not take place. The 40th edition of the licensing trade show will celebrate next year, returning May 25-27, 2021, at the Mandalay Bay Convention Center in Las Vegas
“The challenges associated with the COVID-19 pandemic and the uncertainty it is leaving in its wake has made it impossible for us to deliver the Licensing Expo experience we all know and love in its current dateline,” said Anna Knight, vp/licensing, Global Licensing Group, Informa Markets. “Not running Licensing Expo this year was an incredibly tough decision to make, but what it means is we now have a whole year to rip up the rule books and produce the greatest ever global licensing show to celebrate its 40th anniversary in 2021. We have also been collaborating closely with our association partner, Licensing International, to develop a program of new and meaningful events that will continue to unite the global licensing community over the next 12 months.”
The first such event is Licensing Week, a virtual event with virtual keynotes, educational seminars, matchmaking, networking and a digital exhibition, taking place June 15-19.
In November, Licensing Leadership Summit, the Global Licensing Group’s executive level conference and networking event, will return to New York’s Hilton Midtown for two full days, November 5-6.