The Licensing Expo is moving its show dates, and will take place live and in-person at the Mandalay Bay Convention Center in Las Vegas on August 10-12. Accompanying the trade show is an online event, which will be held two weeks later on August 24-25.
The shift to a multi-platform format will blend the best components of in-person and online to create an enhanced experience for all participants no matter their circumstances or location, the company said. Supported by a robust online platform, exhibitors and visitors will have access before, during and after the events to schedule and host meetings, enjoy on-demand content and thought leadership and search and discover the widest range of properties available for license.
“We truly understand the importance of relationships and in-person connections to the licensing industry and have therefore made the decision to both the events to a time later in the calendar year,” said Anna Knight, vp/Global Licensing Group. “In addition, we have also seen a fantastic response to Licensing Week Virtual, which we ran in June, and October’s month-long celebration Festival of Licensing. Following consultation with many of our customers, we have decided to carry forward the successful elements of these virtual events and learnings from them to run alongside our in-person events in 2021 and beyond. Multi-platform events are definitely the future, and the combination of live and online offers no limits to global participation.”