Licensing Expo, which was originally scheduled to be staged in May 2020, will now be held at Mandalay Bay Convention Center in Las Vegas on August 11-13.
The decision has been made as a result of consultation with exhibitors and other stakeholders to determine the best outcome for all, the company said. All exhibition bookings and visitor pre-registrations will be transferred automatically to the new dates and there will be further communications to these groups over the coming days and weeks.
Anna Knight, vp/licensing, Informa Markets said, “We have been closely following developments since COVID–19 began spreading, and we have consistently been mindful of its potential impact on global events like ours. With the help, cooperation and partnership we have with MGM Resorts we have obtained favorable dates to reschedule the event and we hope this will serve as an opportunity for the industry to regather in August. The Licensing Expo team will be contacting exhibitors and partners to discuss the rescheduled dates, answer any queries, and ensure they can deliver the same event experience as originally planned. However, an event of this scale requires careful planning and organization, so we collectively ask for understanding in advance for any disruption this change may cause.”
Maura Regan, president, Licensing International, said, “Licensing International fully supports the decision to reschedule Licensing Expo. This new date allows our members and the industry some much needed time to regroup and deal with these challenging circumstances, and above all to protect the health of our community and those around us.”