Lidl is opening the company’s first supermarkets in the U.S. on June 15, and in anticipation of the event, it is releasing its first-ever U.S. pricing leaflet.
The circular includes deals for the grand opening weekend. Highlights include a 22-inch kettle grill for $19.99, as well as black angus beef patties for $3.49 a pound, an insulated thermal bottle for $3.99, fresh pineapples for 89 cents, a stainless steel-blade smoothie maker sold at $12.99, with travel cups included, bamboo cutting boards for $7.99, an 850-watt two-slot toaster in four colors for $19.99 and mosaic side tables, in square and round tops, for $19.99 each. A featured deal covers Lidl’s Allini Prosecco at a price of $8.99.
Lidl provides what it characterizes as a simple and efficient approach to grocery shopping. It emphasizes own-brand products at value prices up to 50% below typical supermarkets in the U.S., Lidl asserted. The company maintained that it based value comparisons on 2017 aggregated sales data for the U.S. Mid-Atlantic region and a price analysis of products at leading national retail grocery stores.