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Lidl Names Fieber U.S. President/CEO

Supermarket chain Lidl has named Johannes Fieber its president and CEO. He will assume oversight of U.S. operations in the coming months, according to the company, and replace Brendan Proctor who has led U.S. operations since June 2015.

Fieber has worked for Lidl for about 10 years, serving in multiple countries. Most recently, he served as CEO of Lidl Sweden for more than two years.

“I am honored to be able to lead our expansion in the U.S., and look forward to building on the progress that is underway,” said Fieber. “Lidl has received positive feedback from our U.S. customers, who are excited about Lidl’s unique offering and shopping experience. I look forward to continuing our expansion into additional markets this year, and introducing more customers to Lidl’s high quality products and low prices.”