Lidl, a leading European deep discount retailer and Aldi rival, has broken ground on a regional headquarters and distribution center in Spotsylvania County, VA, Fredricksburg.com reported this week.
In June, the company had announced that it would establish a corporate headquarters for the United States in Arlington County, VA, while also stating its intention to build the Spotsylvania facility. The initiatives are central to Lidl’s expansion into the U.S. market, the company said.
Brendan Proctor, Lidl U.S. president and CEO, stated, “We are excited to take this important step to launch Lidl’s expansion into the United States and look forward to introducing American consumers to a different type of shopping experience. Our philosophy is simple: We are focused on offering customers top-quality products at the most competitive pricing in convenient locations. We plan to build on the foundation that has made Lidl so successful in Europe, while creating a unique experience for American consumers that will be unlike anything else in the market.”
Lidl operates nearly 10,000 stores in 26 countries throughout Europe, offering customers fresh meat, produce and bakery items, as well as a wide selection of household goods, at value prices, the company noted.