Lifefactory Launches Customizable Hydration Line

Lifefactory, a Thermos brand, has launched its Make It Your Own Hydration line featuring a new mix and match cap system. The company added three cap designs to allow consumers to choose a cap based on their activity.

Designed for all ages, the company said whether traveling, going to the gym or relaxing at home, consumers can now accessorize their 12-ounce, 16-ounce and 22-ounce bottles.

The new caps include a pivot straw cap, which pivots on an axis to enable easy drinking and provide no-tip sipping; an active flip cap, which features a fast flow rate for high intensity activities and on the go; and a press-n-go cap, which allows for a one handed open and close.

“Our new mix and match cap system will help streamline how consumers hydrate by eliminating the need to have multiple bottles to serve different purposes,” said Ken Castellano, vp/sales, Lifefactory. “The Make It Your Own Hydration line offers people of all ages a simple way to enjoy our portable glass bottles, no matter the situation. It’s a solution that represents our continued commitment to inspire healthy living with products that fit people’s active lifestyles.”

All hydration bottles feature Lifefactory’s protective silicone sleeves and are sold with its classic cap. The mix and match caps will be sold separately. The Make It Your Own Hydration line carries a manufacturers suggested retail price range of $17.99 to $22.99 and is available in a full range of sizes and new colors.

The new complementary mix and match caps carry a manufacturer’s suggested retail price of $9.99. All components are BPA-free, made in the U.S. or Europe and are dishwasher safe.