Lifefactory Adds Wine Tote To Assortment

Lifefactory, a sub-brand of Thermos, has introduced a new insulated wine tote designed to transport wine and keep it chilled.

According to the company, the Weekender Wine Tote is made with fabric from recycled plastic bottles and washable waxed paper for easy cleaning.

The Weekender Wine Tote fits one bottle of wine and two Lifefactory wine glasses. In addition, the lightweight tote is equipped with ample storage for extra snacks and an interior pocket for an icepack to keep wine chilled.

“Lifefactory is excited to launch into a new category that ties perfectly into the brand story,” said Julie Henricks, evp/Thermos. “We’ve leveraged our credibility in the wine category to launch this unique wine tote designed with one purpose in mind – to help you carry a good time with you just about anywhere. It blends eco-friendly materials such as fabric from recycled plastic bottles and washable waxed paper to offer consumers extra peace of mind and inspire better habits. It makes a great gift just in time for the holiday season too.”

The Lifefactory Weekender Wine Tote is available now and has a suggested retail price of $39.99.