The second of two excerpts from a special HomeWorld Business Casual Dining report, which looks at how retailers are establishing casual dining as a category. See the March 18 edition of HomeWorld Business for the full report.
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In many ways, retailers are encouraging consumers to be bolder in the furniture choices by making a wider variety of designs readily available. In an endless-aisle reality, and given their more refined understanding of interior design possibilities, consumers aren’t afraid to consider alternative means of pulling a room together. The proven ability of the mass market to pace home fashion trends is another advantage that has been evident as the channel has become increasingly dominant in the casual dining category. And given pricing that can be a fraction of that for the formal furnishing’s choice, the casual dining segment is one where a little experimentation isn’t price prohibitive.
When Walmart launched its MoDRN private label furniture line last month, casual dining was a featured element.
On the company’s website, in introducing MoDRN, Anthony Soohoo, svp and group general manager, home, U.S. e-commerce, said Walmart.com has been working on “growing our assortment, starting with high-quality, on- trend collections that can only be found within the Walmart e-commerce family.” MoDRN is focused on up-to-fashion product inspired by the latest expressions of popular design palettes, manifest as “Retro Glam, Refined Industrial and Scandinavian Minimal,” he noted.