Lifetime Brands Expands Chef’n, Rabbit Lines

Lifetime Brands recently rolled out an edited selection of kitchenware from its Chef’n and Rabbit brands at the Atlanta Market. The new goods offer a sneak peek into what retailers can expect to see at the Inspired Home Show in March.

One of the more unique introductions, according to the company, is the Chef’n Nut Milk maker, something the brand said supports plant-based diets of many consumers.

“We’ve seen a significant rise in consumption of dairy-free milk and we wanted to offer a Chef’n way of creating these milks at home. A key element of this process is not only making the milk but also storing it. We are offering a glass storage vessel and a silicone lid for elegant, spill-proof storage,” said BJ Stein, Rabbit & Chef’n division president, Lifetime Brands, Inc.

The Nut Milk maker also features an easy to clean filter, which Stein said, is designed to make the process easier for those new to making their own nut milk.

And while healthier cooking is certainly on the minds of many consumers, indulgences such as wine remain a favorite as well—especially when it comes to dining and entertaining at home. To that end, Lifetime’s Rabbit brand debuted a wine charms and bottle stopper set that is both functional and decorative, features that Stein said is a must for the design-conscious consumer.

“Consumers are increasingly looking to display their wine accessories as design features either on countertops or bar carts. We emphasize both functionality and aesthetic appeal in our Rabbit tabletop-ready decanters, lever corkscrews, and electric corkscrews,” he said.

Stein also said that as on-the-go and outdoor entertaining continue to be fast-growing segments within wine accessories, the brand will be rolling out more solutions to suit this trend, as well as wine bottle storage.