Lifetime Brands has entered into a licensing agreement with Instant Brands, Inc., the makers of Instant Pot. Company officials said it will create and distribute official Instant Pot branded accessories, including bakeware, prep accessories and cutting boards.
Instant Pot pressure cookers combine pressure cooking, sautéing, slow cooking, sous vide, rice cooking, yogurt making, steaming, and other common cooking functions into one appliance. Lifetime Brands said it is developing 15 to 20 products customized to be used with and within an Instant Pot cooker. The collection will debut at the International Home + Housewares Show, to be held March 2 to 5, 2019.
“We are thrilled to partner with Instant Brands on accessories for Instant Pot,” said Dan Siegel, president, Lifetime Brands. “This collaboration allows retailers to capitalize on the excitement around this revolutionary product and broaden their Instant Pot assortment. Consumers have fully embraced this cooker, and we are excited to give them a cohesive collection of branded accessories to create even more healthy foods at home with their favorite appliance.”
“Our users are our top priority and we remain committed to providing solutions to help make life a little easier. The new accessories from Lifetime Brands will make Instant Pot cookers even more useful and easier to use,” said Robert Wang, CEO, Instant Brands.