Lifetime Brands Joins Social Networking Sites

Lifetime Brands Inc. has launched company pages on Facebook, Twitter, Flickr and YouTube. As part of the company’s digital initiative, Lifetime is also revamping its corporate website, which will go live in the first quarter of 2010.
According to a company release, the digital initiative will increase Lifetime’s brand presence online and bring information to customers in a socially relevant format.
Dan Siegel, Lifetime Brands’ evp, said “We are committed to engaging with the people who use our products, and social media platforms like Facebook, Twitter and YouTube will help us do that. Using social media to communicate is something consumers have come to expect, and Lifetime Brands is ready to join the conversation.”
Through the use of these channels, Lifetime hopes to have an open dialogue with consumers about products, ideas and more. Lifetime Brands Facebook “fans” will have access to tips and solutions, videos, giveaways, new product updates, images, and sale and event notifications. Consumers will be able to post comments and provide feedback for the Lifetime Creative Team. The Lifetime Brands Twitter page will deliver information about company news, promotions, new products, tips, giveaways and events. The YouTube channel will feature informational videos about key products.
“Lifetime Brands already spends several million dollars each year promoting its premium brands on the Web. Social networking is a great way to support the awareness building campaign for our brands while going a step further and providing added-value to the consumer,” company president Jeffrrey Siegel said.
In addition to using social networking, Lifetime Brands is updating its corporate Web site, and plans on launching a more robust and interactive site in the months ahead, according to Siegel.