Lifetime Brands, Meredith Team On Allrecipes Kitchenware Line

Lifetime Brands has entered into a licensing agreement with Meredith Corporation on a line of kitchen tools, food prep and storage containers, bakeware, and cutlery products to be made under the Allrecipes trademark. Allrecipes.com Inc., a leading digital food brand, is a wholly owned subsidiary of Meredith Corporation.

According to the company, more than 80 SKUs were developed for the program launch, which will be available exclusively at Kroger stores on October 20.

The new line will offer a wide range of Allrecipes products designed to help home cooks deliver test kitchen-worthy results, according to the companies. The line will pair a fresh style with problem-solving design features such as cutting guides in baking pans and grips on cutting boards to prevent sliding while chopping.

Kroger will feature the Allrecipes products in free-standing displays. Each in-store display will feature a unique Smart Code that can be scanned and will serve up Allrecipes content for shoppers. There, customers can find a recipe and see all ingredients and kitchen tools needed to make it, allowing them to easily add missing items to their shopping cart.

“We’ve combined our own research with the insights shared by Allrecipes about food trends and cooking behaviors, and developed an exciting line of solution-based products informed by what Americans are cooking and how they are preparing meals. Our product development, marketing, packaging and merchandising will leverage Allrecipes’ content, providing added value to the end customer and retail partners like Kroger,” said Dan Siegel, president, Lifetime Brands.

“Lifetime Brands’ deep product design experience, sourcing power and trusted retail relationships make it an ideal licensing partner,” said Steven Grune, vp/brand licensing at Meredith Corporation.