Lifetime Brands Rolls Out New KitchenAid Kitchenware

To celebrate the 100th anniversary of the KitchenAid brand, Lifetime Brands has launched a selection of licensed non-electric kitchen tools and gadgets that offer designs said to commemorate the brand’s history.

Among the featured new collections are KitchenAid-themed experience kits that include an assortment of kitchen tools and accessories. Featuring products in a limited-edition passion red, the baking accessory kit is designed with the brand’s iconic stand mixer in mind and includes measuring cups and spoons, a wire whisk and a spatula.

Playing to KitchenAid’s long history of offering appliances in a variety of colors, Lifetime is introducing kitchenware designs in a series of shades, which includes misty blue. In addition, other classic core colors will be featured and include white, available in the Gourmet and Classic lines, with either a matte or gloss finish.

With an eye toward baking, new products include a series of mixing bowls that are made of premium-grade materials, according to the company, and are offered in a host of colors that align with the KitchenAid stand mixer color palette. New silicone baking mats are made from fiberglass and reinforced, heat-resistant silicone and are designed for baking or preparing one-pan meals and can also be used during the food preparation process.

A selection of measuring jugs feature a modern style and have easy-to-read markings in both imperial and metric measurements. Available in 1-cup, 2-cup, 4-cup, and 8-cup sizes, these jugs also nest for storage. Lifetime’s new line of KitchenAid-branded colanders are offered in a broad selection of colors. Offered in multiple sizes— 1.5 quart, 3 quart and 5 quart— the colanders are designed to nest for storage.

Redesigned KitchenAid shears are made from premium-grade steel and include a variety of items including utility kitchen shears, mini utility kitchen shears, bent shears, seafood shears, herb shears and poultry shears.

Targeted for a spring launch, Lifetime under its KitchenAid line is launching a universal handle for high-piece-count sets, including the 15-piece tool and gadget set and the 5-piece tool and gadget set with crock. The handles are glossy with matte textured accents.