Lifetime Brands Supports Independent Retail Market

In an effort to help independent and gourmet retailers during these unprecedented times, Lifetime Brands is extending its current food prep promotions and discounts until at least the end of June.

According to the company, Lifetime will continue to fulfill all orders and is also lowering the minimum order amount to $150 on food prep brands including Chef’n, Rabbit, RBT, Taylor, Chicago Metallic, Built NY, Amco, Copco, Swing Away, and Misto.

The company said that while a large number of stores are closed now, Lifetime wants to make sure that these businesses are supported both today and when they can reopen.

“We are in daily communication with our retail partners to ensure we understand the challenges many of our independent and gourmet customers are facing right now,” said Matt Kall, sales manager for the gourmet and specialty channel at Lifetime Brands. “Cooking brings families together and these businesses are an important part of bringing our community together. We want to do everything we can to support them during this difficult time.”

Lifetime will reach out directly to its partners to review the details of the promotions and to address any questions.