In time for the Atlanta International Gift & Home Furnishings Market, Lifetime Brands, Inc., will re-launch its Studio Nova collection. The company stated that it is expanding the home decor group and giving it a new, fresh and modern design.
Lifetime noted that Studio Nova would expand from a lighting to a lifestyle brand, adding new decor categories previously unavailable under the label. The brand, Lifetime maintained, targets consumers who are asking for clean, modern, refreshing, simple, evocative, positive, soothing yet energetic new ideas. Wood tones are key to the look, as are motifs of bees, feathers and stars as well as soft geometrics.
Among the products Lifetime will feature in Atlanta are the Blue Feather Ceramic Vase, suggested retailer price $45, and the Light White Wavy Centerpiece, SRP $45.