Logo Brands Acquires Boelter Brands Drinkware

Logo Brands, a licensee for hard good sports products, has acquired Boelter Brands, a sports licensed products division of The Boelter Companies.

Logo Brands, located in Franklin, Tennessee, is a manufacturer of officially licensed products for more than 450 teams and organizations, including collegiate, NFL, MLB, NHL, NBA, MLS and NASCAR.

Boelter Brands’ product lineup includes drinkware and holiday items, such as wine and beer glasses, ceramic mugs, plastic cups, flasks, stainless steel water bottles, mascot inflatables, and seasonal ornaments.

The Boelter Companies will continue as a design, equipment, supply and fulfillment business serving the food and beverage markets.

“Logo Brands is an industry leader for new, unique and innovative lifestyle products, so adding drinkware to our lineup was a logical move,” said Kris Tally, vp/sales and marketing at Logo Brands. “We are very excited about this opportunity to be a ‘one-stop-shop’ for retailers and extend our brand and merchandising options for the consumer.”

Current drinkware inventory and incoming orders will transition to Logo Brands’ Tennessee headquarters over the next few months. Warehouse operations will be expanded in anticipation of taking over all decorating, shipping and processing of glassware orders in 2021. New designs and product lines also are in the works.

Logo Brands products are available at Walmart, Target, Dick’s Sporting Goods, Academy Sports, Bed Bath & Beyond, Fanatics, and other retail outlets.