Loop, a new circular shopping system, recently launched its pilot program in the Mid-Atlantic region of New York, New Jersey, Pennsylvania, Maryland and Washington, D.C. The company has also teamed with Kroger and Walgreens.
The Loop system is said to enable consumers to responsibly consume a variety of commonly used products from leading consumer brands in customized, brand-specific durable packaging that is delivered in a specially-designed reusable shipping tote. When finished with the product, the packaging is collected, cleaned, refilled and reused, creating a circular shopping system.
Consumers in the pilot region who want to sign up for Loop are encouraged to visit www.loopstore.com and apply to become a participant or log on to www.thekrogerco.com/loop or www.walgreens.com/loop. In the future, the partners aim to enable more consumers to purchase Loop products online and in stores in select Kroger and Walgreens markets.
“Loop was designed from the ground-up to reinvent the way we consume by leveraging the sustainable, circular milkman model of yesterday with the convenience of e-commerce,” said Tom Szaky, founder and CEO of Loop and TerraCycle. “TerraCycle came together with dozens of major consumer product companies from P&G to Nestle to Unilever, the World Economic Forum Future of Consumption Platform, logistics and transportation company UPS and leading retailers Kroger and Walgreens to create a simple and convenient way to enjoy a wide range of products, customized in brand-specific durable and reusable packaging.”