Walmart is getting into the online voice activated ordering game, teaming up with Google, as it looks to compete with Amazon.com, which allows voice ordering through its Alexa operating system.
In a blog post by Marc Lore, president and CEO, Walmart U.S. e-commerce, the retailer announced the partnership with Google, which is said to provide hundreds of thousands of items for voice shopping via Google Assistant starting in late September. Lore asserted that the partnership would render the largest number of items currently offered from a retailer through the platform.
Lore stated that Walmart will also integrate its Easy Reorder feature, currently available through the company’s website and mobile app, into what has been dubbed Google Express. As such, Walmart can deliver highly personalized shopping recommendations based on customers’ previous purchases, including those made in Walmart stores and on Walmart.com. To connect with the feature, customers will just link their Walmart account to Google Express.
In looking forward, Lore pointed out, Walmart will leverage its 4,700 U.S. store and fulfillment networks to create customer experiences that don’t exist currently in voice shopping, including the ability to choose store pick up of an order, often for a discount, or to use voice shopping in purchasing fresh groceries.