Love Cooking Company has teamed up with the producers of the Fox television show “Hell’s Kitchen” to develop a line of housewares around the brand.
The multi-year agreement will see Love Cooking Company develop, design, produce and distribute a line of kitchenware carrying the “Hell’s Kitchen” brand. The product line will include cookware, cutlery, meal prep, textiles, ceramic oven-to-table, gadgets, and accessories— all integrated together with a “Hell’s Kitchen” logo and motif.
“As with our other brands, our ‘Hell’s Kitchen’ line will be developed from the ground up to encapsulate the look, feel, and vision of our brand partner,” said Scott Nicholson, president, Love Cooking Company.
An added feature to the “Hell’s Kitchen” line of housewares will be the connection that consumers will be able to capitalize on after they leave the store.
“The ‘Hell’s Kitchen’ home chef will have access to unique QR codes and dedicated interactive websites that will keep them connected to a vibrant community of chefs where they can share their own recipes and creative prep and cooking techniques,” added Nicholson.
“Hell’s Kitchen” has been on the air since 2005. The show gained popularity thanks to the intensity of its fiery host, Gordon Ramsay, and the drama built by the cooks who give their all each and every episode as they vie to survive and thrive the challenges of being a great chef under pressure, according to the company.
The collection of housewares is set to make its in-store debut during the first quarter of 2018.