Lowe’s has appointed Marisa Thalberg as evp/chief brand and marketing officer, effective February 10. Thalberg joins the company most recently from Taco Bell where she served as global chief brand officer.
Thalberg brings to Lowe’s more than 25 years of marketing and branding experience. Prior to Taco Bell, Thalberg served as the head of corporate digital and integrated marketing worldwide for The Estée Lauder Companies and held various senior leadership roles at Unilever Cosmetics International, Sure Fit Inc., and Revlon.
“Marisa is a world-class marketer and leader, and we are thrilled to have her join the Lowe’s leadership team,” said Marvin Ellison, Lowe’s president and CEO. “Marisa brings extensive experience in building culturally resonant brands and delivering business value through marketing innovation and fresh thinking to inspire and engage customers. We are confident Marisa will lead our brand into an exciting new chapter for our customers and associates.”
Thalberg, in this expanded role, will report to Ellison.