Lowe’s Boosts Seasonal Promotions With Super Bowl Tickets

Lowe’s is tying Super Bowl tickets into its Black Friday promotion.

Lowe’s is the Official Home Improvement Sponsor of the NFL, so on Black Friday, November 29, each U.S. Lowe’s store will give its first 300 in-store customers a chance to enter to win two tickets to Super Bowl LIV in Miami.

The company already has put top-rated tools, appliances and décor on deal as part of its holiday-related initiatives, with exclusive in-store and online promotions launching throughout the month and into December. Among the deals: Up to a $600 Lowe’s Gift Card via rebate when customers purchase two or more select major appliances for $396 or more, a promotion running from November 6 to December 5, and 25% off artificial trees, a promotion running from November 21 to December 4.

“We are proud to not only offer competitive deals on the most sought-after brands and home improvement products this holiday season but also give shoppers the once-in-a-lifetime opportunity to attend Super Bowl LIV,” said Bill Boltz, Lowe’s evp/merchandising. “By offering deals all month long, we’re giving our customers more opportunities to save and find great gifts for everyone on their list.”