After the launch of a three-store pilot last fall, Lowe’s is expanding its “Smart Home powered by b8ta” connected home shopping experience to 70 Lowe’s stores nationwide.
In partnership with software-powered retailer b8ta, the store-within-a-store destination allows customers to discover, learn and try the latest smart home technology all in one place, providing a service-oriented environment, the company said.
The destinations feature a curated selection of more than 60 smart home products, displayed out of the box to encourage hands-on product knowledge. The locations also offer onsite support from specially trained experts known as “b8ta testers.” With b8ta’s dashboard and analytics, product displays and content are adjustable based on customer insights.
“Consumers aspire to live a connected life and crave solutions that make this possible,” said Ruth Crowley, vp/customer experience design at Lowe’s. “Smart home products simplify life, but the technology can sometimes be confusing or intimidating. We developed Smart Home powered by b8ta to emulate a ‘lab-like’ atmosphere that empowers customers to make informed decisions.”
In addition to the store-within-a-store format, 1,000 Lowe’s stores rolled out specialized smart home displays featuring products primed for Black Friday and the holiday gifting season. Lowe’s also enhanced its online curated smart home experience. The site provides product knowledge, including use cases to inspire ideas for creating a smarter home.
The “Smart Home powered by b8ta” destinations are rolling out in New York, California, Texas, North Carolina, Pennsylvania, Florida and more locations.