Lowe’s said it is giving new meaning to the holiday shopping season by inspiring customers to gift back to the place that has meant so much this year: home.
This holiday season, Lowe’s is helping customers reflect on a year at home, the moments with loved ones that happened there and opportunities to keep creating and enjoying their homes.
Lowe’s will also give home for the holidays renewed meaning through special initiatives that give back, first by inviting customers to share “Letters to Home” that detail why they love their homes, what their homes endured this year and how they hope to make them even better next year. The company will also spotlight select families who share their stories in-store or on social media. Lowe’s will also highlight community support on Small Business Saturday and throughout the season.
“Our homes have never been more meaningful to our lives than they have been in 2020,” said Marisa Thalberg, Lowe’s evp/chief brand and marketing officer. “Over the past few months, we’ve seen our homes rise, if imperfectly, to meet all that we’ve needed from them. As we approach the holidays, the idea of gifting the home feels especially right. It’s a giving back in a way, but most importantly when you gift your home as a family, it’s a gift you can both give, and enjoy, together.”
To make the gift of home more affordable and easier to shop, Lowe’s will introduce a new “Season of Savings,” beginning on October 22, including:
- Launching competitive deals in-store and online starting Thursday, October 22 through December. This will include daily, one-day, online-only Cyber Steals on tools, generators, pressure washers, patio sets, electronics, small appliances, floor care, lighting, décor and more available on Lowes.com.
- Dedicating an entire month to saying thanks to pros, with “PROvember,” starting Thursday, October 29 through Wednesday, November 25.
- Introducing free local fresh Christmas tree delivery starting Friday, October 30.
- Offering seamless pickup options including buy online pickup in store or curbside, new contactless self-service pickup lockers and direct to home delivery.
“We’ve been blown away by our customers’ creativity and dedication to making their homes work harder and smarter for them this year. Whether repurposing a room into an office or tackling basic repairs, more time at home became more time for home,” said Bill Boltz, Lowe’s evp/merchandising. “We want to make the holiday experience even more accessible this year by offering competitive deals earlier than ever on top-rated, unique gifts for the home, as well as on the most sought-after brands, that will help our customers gift home for the holidays this season.”
Lowe’s stores will be closed on Thanksgiving Day to help associates and customers spend the day with their loved ones.